Industry News

Parrot research: Paramount+ launches with strong originals

4 March, 2021

Paramount+ launches with strong demand for its “Star Trek” series and original dramas, with seven originals at launch that rank in the “Outstanding” category of demand, according to Parrot Analytics, placing them in the top 3% of all TV series by demand.

“The fact that the platform’s top three series are all from the ‘Star Trek’ world suggests the emphasis on Paramount+ as the home of ‘Star Trek’ could be a winning strategy, ala Disney+’s use of ‘The Mandalorian’ and ‘Star Wars: The Clone Wars’ to build a massive subscriber base,” according to Parrot.

Paramount+ is outranking its most direct competitor — Comcast’s Peacock — in U.S. demand for original programming, according to Parrot. When compared to Peacock originals, Paramount+ has the top five and seven of the top eight most in-demand original series between the two platforms. Paramount+ has seven different series with “Outstanding” demand, compared to just one for Peacock.

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