Industry News

Parrots Analytics: the four phases of SVOD subscription growth

15 May, 2018

The four phases of SVOD subscription growth, launch, grow, attract and retain and scale to global domination are presented by Parrot Analytics’ Regional Director for Latin America Alejandro Rojas using recent developments, as context, and leveraging Parrot Analytics’ exclusive dataset of audience behaviour.

Visit Prensario to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription