Industry News

Parrots Analytics: the four phases of SVOD subscription growth

15 May, 2018

The four phases of SVOD subscription growth, launch, grow, attract and retain and scale to global domination are presented by Parrot Analytics’ Regional Director for Latin America Alejandro Rojas using recent developments, as context, and leveraging Parrot Analytics’ exclusive dataset of audience behaviour.

Visit Prensario to read this article.


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization