Industry News

Prince Philip’s death gave ‘The Crown’ a streaming surge

14 April, 2021

Entertainment is not only subject to public taste, but also public events. We are shaped by the world around us and its daily happenings. Whether we recognize it or not, it imprints on our collective consciousness. This is why fans revisited Chadwick Boseman’s most iconic roles following his unexpected passing last summer. It’s also why a key Netflix title is currently seeing a surge of interest.

While debate rages about the accuracy of Prince Philip’s portrayal in Netflix’s The Crown, his recent death has impacted global audience demand for the series, according to Parrot Analytics. In the days immediately following Prince Philip’s death, The Crown saw double digit percentage increases in demand worldwide, and in the show’s two most popular markets—the U.K. and the U.S.

While the boost resulting from Prince Philip’s passing is notable, Parrot has tracked even higher global and U.K. demand for the show following two other recent news events—the show’s multiple wins at the Golden Globes on February 28th and increases following Prince Harry and Meghan Markle’s bombshell interview with Oprah Winfrey on March 7th.

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