Industry News

Sex, Money & Squid: Netflix dominates global content streaming

28 September, 2021

When Netflix co-CEO/chief content officer Ted Sarandos revealed that the little-known South Korean dystopian series “Squid Game” had become one of the steamer’s most-popular shows — ever — the executive was being modest.

New data from Parrot Analytics contends that while the SVOD behemoth accounted for three of the top five shows by global audience demand across all platforms for the week Sept. 19-25, “Squid Game” was skyrocketing among streamers by Sept. 25.

Specifically, Parrot found the Sept. 17 third season launch of “Sex Education” was the number one show globally with 77.6x more demand than the average show worldwide. Spanish language “La Casa De Papel” (“Money Heist”), which dropped its penultimate batch of episodes on Sept. 3, ranked No. 2 with 74.2x more demand. And “Squid Game,” which debuted on Sept. 17, ranked No. 5 with 61.2x more demand.

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