Industry News

Sex, Money & Squid: Netflix dominates global content streaming

28 September, 2021

When Netflix co-CEO/chief content officer Ted Sarandos revealed that the little-known South Korean dystopian series “Squid Game” had become one of the steamer’s most-popular shows — ever — the executive was being modest.

New data from Parrot Analytics contends that while the SVOD behemoth accounted for three of the top five shows by global audience demand across all platforms for the week Sept. 19-25, “Squid Game” was skyrocketing among streamers by Sept. 25.

Specifically, Parrot found the Sept. 17 third season launch of “Sex Education” was the number one show globally with 77.6x more demand than the average show worldwide. Spanish language “La Casa De Papel” (“Money Heist”), which dropped its penultimate batch of episodes on Sept. 3, ranked No. 2 with 74.2x more demand. And “Squid Game,” which debuted on Sept. 17, ranked No. 5 with 61.2x more demand.

Visit Media Play News to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription