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11 November, 2021

Global streamers command more than half the demand for series/originals in Asia Pacific, says data science company Parrot Analytics.

Just under half of audience demand for original series in the Asia-Pacific region in the three months to end September went to shows outside of major global networks/platforms, according to data science company Parrot Analytics.

Of today’s largest global programmers, Netflix, with 10.9% share, commanded more than double the demand of its closest rivals, led by HBO/HBO Max (4.8%), CBS (4.5% share), and BBC Studios (4.3%).  

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