Entertainment research and data firm Parrot Analytics has partnered with Spanish audiovisual company ISII Group to help support the latter’s content strategy.
The partnership will use Parrot Analytics’ global audience, talent and investment intelligence to strengthen ISII Group’s ‘from idea to screen’ model and drive its international ambitions.
ISII Group’s business is built around a fully integrated approach to the audiovisual value chain, supporting projects from the earliest idea through development, financing, production, post-production, distribution, marketing and audience release.
Parrot Analytics will add an independent global intelligence layer to this model, helping ISII Group evaluate creative opportunities, understand audience potential, assess talent and market fit, and build stronger investment cases for projects with international ambition.
Silvia Carvalho, president of ISII Group, said: “At ISII Group, we believe the future of the audiovisual industry lies in creating a profitable business model that respects both creativity and the people who drive it.
“Our partnership with Parrot Analytics strengthens that journey by giving our teams a clearer global view of audience opportunity, talent relevance and market potential. Data does not replace creative instinct; it helps us support it earlier, more responsibly and with greater confidence for creators, investors and partners.”
ISII Group is currently expanding its international market presence, with its international audiovisual sales and distribution agency, Deep Com Roots, making its global commercial debut at the European Film Market in Berlin earlier this year.
The company also owns prodcos Inefable Productions, Isora Films, Sinapsis Studios and SIA Production Systems, financial structuring and regulatory advisory business KBCF Consulting and OTT platform Divergente.
Parrot Analytics’ global audience and talent intelligence aims to support earlier, more confident decisions across project selection, talent, packaging and comparable title analysis. It also strives to drive market opportunity assessments and streamline financing, production and distribution conversations.
Jaime Otero, VP of partnerships at Parrot Analytics, said: “As more private capital enters the global entertainment business, the companies best positioned to win will be those that can connect creative conviction with investment discipline. ISII Group is building exactly that kind of model: ambitious, integrated and commercially serious.
“By bringing global audience intelligence into its development, talent and investment workflows, ISII Group is creating a stronger independent evidence base for project selection, financing strategy and international growth.”
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