“Squid Game” is on track to bring in more than $2 billion to Netflix through 2027, according to Parrot Analytics’ new Content Valuation measurement system. “The entire industry is grappling with key questions right now about the future of content, and we’re excited to roll out an empirical solution to help the media and entertainment industry make sense of today’s attention economy,” said Parrot Analytics CEO Wared Seger.
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