Industry News

Streaming TV Is Only Going to Get More Expensive From Here

17 January, 2023

The password sharing initiative is all part of a new era at Netflix — and  a new phase in Hollywood’s transition to streaming. Analyst Michael Nathanson has dubbed it the third act of the Streaming Wars.

In the first phase, Netflix, Hulu and Amazon offered bottomless libraries of shows at a steep discount to cable. In the second phase, traditional media companies spent vast sums of money to sign up customers at below-market rates.

But global demand for new streaming video entertainment has stopped growing, according to Parrot Analytics, a third-party data firm that measures interest in programs using inputs like piracy and social media interactions.

Visit Bloomberg to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription