The new head of audiovisual at Spain’s Telefonica discusses his priorities and explains Movistar+’s early success. Even before Movistar+ launched its first series, Spanish-language shows took half of the top 10 slots on Television Business International’s charts, powered by Parrot Analytics demand data. Spanish shows dominate local free-to-air primetime to the near-exclusion of their U.S. counterparts and English-language series dominate on-demand entertainment in most territories in Europe – but not so in Spain.
Visit Variety to read this article.
