The LA-based Television Academy has inked a strategic partnership with Parrot Analytics, making the research and data company the official insights partner to the industry body behind the Emmys.
Under the agreement, Parrot will provide audience intelligence, valuation and brand affinity research to support planning for the Emmy Awards and the Academy’s broader programming, outreach and membership initiatives. “As the TV landscape continues to evolve, timely insight is essential to how we plan for the Academy’s year-round initiatives,” said Susan Spencer, chief marketing officer and senior VP, media and brand management, at the Television Academy.
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