Industry News

The Anime Frontier Convention seeks to make diversity a priority for Gen Z

21 December, 2021

For members of Generation Z, most of us can share with you when our first interaction with anime was. Maybe it was playing one of the many Pokémon games that we grew up with. Or maybe it was watching an episode of Pokémon or Dragonball Z. The reality is that Gen Z has grown up with constant access to animation and anime across all the media platforms and technology that we utilize. From our Nintendo DSi to our TVs,  anime was readily available for us to consume. 

This love for all things animation continues today as media platforms such as Netflix, Amazon, and Crunchyroll provide new and engaging anime for Gen Z (and others) to consume. In the most recent data from Parrot Analytics, two of the top 10 “in-demand” shows in the United States last week were anime. My Hero Academia on ytv and Arcane on Netflix demonstrate a strong and growing demand for all things anime. 

Gen Z's love for the art form was clarified recently when Alden Budill, the head of global partnerships and content strategy for the global streaming anime leader Crunchyroll, shared that their research found that 94% of Gen Z respondents in a survey said they had never heard of anime.  

Visit Blavity to read this article.


Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription