Industry News

The Anime Frontier Convention seeks to make diversity a priority for Gen Z

21 December, 2021

For members of Generation Z, most of us can share with you when our first interaction with anime was. Maybe it was playing one of the many Pokémon games that we grew up with. Or maybe it was watching an episode of Pokémon or Dragonball Z. The reality is that Gen Z has grown up with constant access to animation and anime across all the media platforms and technology that we utilize. From our Nintendo DSi to our TVs,  anime was readily available for us to consume. 

This love for all things animation continues today as media platforms such as Netflix, Amazon, and Crunchyroll provide new and engaging anime for Gen Z (and others) to consume. In the most recent data from Parrot Analytics, two of the top 10 “in-demand” shows in the United States last week were anime. My Hero Academia on ytv and Arcane on Netflix demonstrate a strong and growing demand for all things anime. 

Gen Z's love for the art form was clarified recently when Alden Budill, the head of global partnerships and content strategy for the global streaming anime leader Crunchyroll, shared that their research found that 94% of Gen Z respondents in a survey said they had never heard of anime.  

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