Industry News

“The Crown” surges in audience demand following Prince Philip's death

16 April, 2021

While debate rages about the accuracy of Prince Philip’s portrayal in Netflix’s smash hit “The Crown,” Parrot Analytics has no doubt about how his recent death has impacted global audience demand for the series. In the days immediately following his death, “The Crown” saw double digit percentage increases in demand worldwide, and in the show’s two most popular markets - the United Kingdom and the United States. From April 8 (the day before Prince Philip’s death) to April 10, Parrot Analytics tracked the following increases in audience demand for “The Crown”: US demand increased by 47.1%, peaking at 28.1x more in-demand than the average series in the US on April 10; UK demand increased by 28.8%, peaking at 30.4x more in-demand than the average series in the UK on April 10; and worldwide demand increased by 30.1%, peaking at 51.4x more in-demand than the average series globally on April 10. By April 10, “The Crown” rose up the demand ranks, becoming the 30th most in-demand series in the US across all platforms, up from 96th most on April 8; the 5th most in-demand series in the UK across all platforms, up from 12th most on April 8; and the 8th most in-demand series worldwide across all platforms, up from 25th most on April 8.

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