Industry News

The demand for “Loki” is higher than any other previous Marvel series

22 June, 2021

Disney+’s Loki became the most in-demand TV series in the world across all platforms just seven days after launching, a faster rise to the top than its sister Marvel series The Falcon And The Winter Soldier (eight days post launch) and WandaVision (14 days post launch), according to data from Parrot Analytics.

On June 16, when the second episode was released, Loki earned 89.9x more audience demand than the average show worldwide. This was 29.5% higher than second place Game of Thrones, which has enjoyed a significant global resurgence in demand following HBO’s promotion of the Iron Anniversary back in April.

On a time shift analysis, global demand for Loki is virtually tied with The Falcon And The Winter Soldier, while it is significantly ahead of WandaVision. Seven days after their respective series debuts: The Falcon and The Winter Soldier had 90.1x more demand than the average TV series globally; Loki had 89.9x more demand than the average TV series globally; and WandaVision had 67.6x more demand than the average TV series globally.

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