Industry News

‘The Walking Dead’ is somehow not dead, still walking

3 September, 2021

AMC’s The Walking Dead has shown some surprising signs of life recently. It’s been the most in-demand TV show in the world across all platforms ever since its 11th and final season debuted on August 22nd, according to Parrot Analytics. The zombie show had seen both its total viewership and ratings in the all important 18-49 demographic sink for the previous five seasons. That’s the opposite of what television executives want to see, particularly for a franchise that will soon add two spinoff shows and a series of films. Over the last nine days, global audience demand for The Walking Dead was 75.1x higher than the average show worldwide. This was 6.6% higher than second place Game of Thrones (70.5x), and 24.1% higher than third place Attack on Titan (60.5x).

Visit Observer to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription