Industry News

‘The Wheel Of Time’ makes strong debut as Amazon Prime Video doubles down on genre with ‘Mass Effect’ adaptation & prepares to usher In ‘LOTR’

23 November, 2021

Amazon Prime Video’s series adaptation of Robert Jordan’s best-selling The Wheel Of Time fantasy novels has come out of the gate strong.

“We can firmly say that Wheel of Time was the most watched series premiere of the year and one of the Top 5 series launches of all time for Prime Video,” Amazon Studios head Jennifer Salke told Deadline about the debut, acknowledging that the company — like most streamers  — “try to figure out how transparent we are going to be in the future” with ratings.

Prime Video is among the SVOD platforms that do not disclose viewership data but Salke revealed that “there were tens and tens of millions of streams” for The Wheel Of Time in the first three days of its release, with the US, India, Brazil, Canada, France, Germany as the top countries.

Visit Deadline to read this article.

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