Industry News

“The Wheel of Time” outpaced “The Witcher” in pre-release demand

18 November, 2021

Amazon Prime Video’s highly anticipated fantasy adaptation “The Wheel of Time” is tracking ahead of other recent fantasy series and Prime Video Original hits in global pre-release demand, according to Parrot Analytics’ latest data. In fact, global pre-release demand for the show was 13.5% higher than global pre-release demand for “The Witcher” as of four days ahead of their respective series premiere.

According to Parrot Analytics, attaining exceptional audience demand for “The Wheel of Time” could be a turning point for Amazon Prime Video. “The service has lagged against its streaming competitors in demand growth over the last year, and even fell behind Disney+ in digital original demand share in the United States for the first time ever in Q3 2021,” the company said.

Prime Video has not had an original series hit number one worldwide since October of 2020, when both “The Boys” and “Mirzapur” topped the global demand charts following the release of their second seasons. Meanwhile, all three of the Disney+ live-action Marvel shows became number one worldwide earlier this year, while Netflix had three separate international originals hit number one worldwide in September 2021 alone: “La Casa de Papel,” “Sex Education” and “Squid Game”.

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