Industry News

Their Show Flew Under the Radar. TikTok Blew It Up.

8 June, 2023

After a slow start, “Jury Duty” rapidly found an audience, building ecstatic word-of-mouth buzz to become a bona fide social media sensation, with clips of the show racking up hundreds of millions of views on TikTok.

Broader interest in the show spiked accordingly, more than doubling in the month after premiere, according to research by Parrot Analytics. (The company assesses the popularity of shows by analyzing audience demand — a combination of streaming, social media, search and other online behaviors.) Interest in “Jury Duty” remains higher now than it was during the show’s initial run, in April, suggesting that plenty of viewers are still discovering it, Parrot said.

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