At the Variety Innovate Summit, Parrot Analytics’ CEO Wared Seger spoke on why streaming companies need to continue to push new content in order to maintain viewership over linear television services. He said that while linear shows like “The Walking Dead” that only release one episode a week might draw smaller premiere audiences than “Stranger Things,” which has all episodes released on the same date, SVOD services tend to lose their viewers after the initial hype while viewership for linear network programs continues to grow over time.
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