Industry News

TV demand data: U.S. audience attention measurement (05 - 11 April 2020)

13 April, 2020

Image: La Casa De Papel (Money Heist), Netflix


In last week's charts, we highlighted the incredible ascent in demand of Netflix’s documentary Tiger King: Murder, Mayhem and Madness. The true crime series shot up the charts to be the 8th most demanded digital original series in America. Growth continues at a rapid pace this week, and last week’s already high demand has more than doubled. Going from 40.8 to 88.9 million average Demand Expressions, Tiger King is easily this week’s most demanded digital original series. More than that, this exceptional demand means it is the second most demanded series overall, behind only AMC drama The Walking Dead.

By our audience attention measurement metrics, Tiger King is now Netflix’s most demanded documentary ever, surpassing the post-release demand for Making A Murderer Season 2.

Elsewhere in the overall chart, a second Netflix series also enters the top ten this week. Spanish crime drama Money Heist lands as the 8th most demanded show by US audiences, gaining 81.8% more demand from last week. Part 4 of the show was released on April 3rd. Like Tiger King, Money Heist also entered the digital original top 10 on the strength of the immediate post-release demand increase and has continued to rise into the overall top 10.

NBC’s sitcom Brooklyn Nine-Nine also reenters the US top ten this week with a slight increase in demand boosting it from last week’s ranking of 11th. Season 7 of the comedy is currently airing on the network.

Digital Originals.jpg

As covered above, the top digital original in the USA by audience attention measurement is now Tiger King. This pushes Netflix’s Stranger Things down to 2nd, with Money Heist rising from 10th to now place 3rd. This ends an 8-week streak as the most demanded digital original for Stranger Things.

Besides the activity in the top three, the digital original chart remains reasonably stable this week. The swift rise of Tiger King and Money Heist means most series have dropped two places and maintain the same relative order as last week.

The one new entry for this week is DC Universe’s Harley Quinn. The animated Batman-universe series rose two places from 11th last week to 9th this week. Season 2 premiered on April 3rd on the DC Universe platform, with weekly releases of new episodes ongoing.

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