Industry News

U.K. actors union Equity readies guidance for SAG-AFTRA strike (EXCLUSIVE)

13 July, 2023

U.K. actors union Equity is preparing advice for its members as SAG-AFTRA gets ready to take strike action on Thursday.

Variety understands that the union, which has 50,000 members, has agreed a basic position with its U.S. counterpart. These rules will apply to U.K. productions, and the two groups are in the process of hammering out the finer details.

Equity is asking members to check its website for the specific advice around 8 p.m. U.K. time on Thursday, which coincides with a SAG-AFTRA press conference in Los Angeles at noon Pacific time that will officially announce the actors strike.

Visit Variety to read this article.


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription