Industry News

ViacomCBS added 4.3 million global streaming subscribers in Q3

4 November, 2021

ViacomCBS added 4.3 million global streaming subscribers in the third quarter, driven by the Paramount+ service, to reach nearly 47 million international paid users, the company reported.

Domestically, Paramount+ saw strong subscriber sign-ups and engagement from a variety of content, including “A Quiet Place Part II,” “Paw Patrol: The Movie,” as well as the start of the NFL season. Internationally, Paramount+ launches to date have had strong momentum, led by progress in Latin America, Brazil, Australia and Canada.

At the same time, Showtime OTT benefited from originals, including “Billions,” “American Rust” and “The Chi”. Pluto TV, the other streaming service from the company, reported a growth in revenues of 99% year-over-year, as MAUs increased to over 54 million in the quarter, helped by international growth.

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