Industry News

Wall Street watches for a ‘Squid Game’ effect in Netflix’s upcoming earnings

18 October, 2021

Squid Game, Netflix’s month-old hit series, has quickly become the streaming service’s most popular show ever with more than 111 million subscribers watching it globally during its first 28 days.

On Oct. 19, when Netflix reports third-quarter earnings, the one thing Wall Street will be listening for is any comments about the show’s impact on subscriber growth.

Will the South Korean thriller and other foreign titles help reverse the sluggish gains of 5.5 million subscribers during the first half of the year? Squid Game premiered so late in the third quarter, Sept. 17, that it should have a negligible impact on Tuesday’s earnings report, though it may impact the company’s forecast for the following quarter.

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