Industry News

What are the most in-demand preschool shows?

12 August, 2021

Preschoolers can’t get enough of Masha and The Bear (pictured) as the Animaccord animated series nabbed the title of most-in demand preschool show globally so far this year, according to Parrot Analytics.

Masha and The Bear was 35.05 times more in demand compared to the average preschool show between January 1 to August 6, according to the research firm. It’s a jump for the Russian prodco’s series, which was the third most in-demand preschool show over the course of 2020 (Parrot measures demand by analyzing social media interactions and streaming, online research for the shows, and piracy numbers. It then uses a weighted algorithm to determine the demand against an average show).

The second most popular series was perennial favorite Peppa Pig—which was last year’s most in-demand preschool show—with 35.03 times more demand than the average series, according to Parrot.

Visit Kidscreen to read this article.

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