Parrot Analytics hosted one of its live webinars to cover current trends surrounding the globally popular genre of anime. The event welcomed viewers to hear a discussion among industry leaders about the opportunities anime represents for creators, executives, and consumers. The event, forming part of the month-long anime-themed “ANI-MAY," revealed the gradual expansion of anime micro-genres, which include content for children, horror, action, mystery, sports, programming, drama, thrillers, and science fiction, among several others.
The genre has garnered global attention, with Parrot Analytics “Animation Landscape Update: Spotlight on Anime” report revealing that between May 2020 and Aril 2020, anime surged by 100% in the US, by 32.5% in Canada, 27% in the UK, 27.9% in the UK, 27.9% in Germany, 26.4% in Russia, 30.5% in China, 49.7% in the Philippines, 26.6% in Mexico and 36.9% in Brazil, among others. The report also revealed a 33% gap between audience demand for anime and the supply of anime content. Anime demonstrated a 4.7 sub-genre demand, third in comparison to 6.9% for sitcoms, 9% for crime dramas, and 3.7 for children.
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