Industry News

What caused the global surge on animation consumption?

26 May, 2021

Parrot Analytics hosted one of its live webinars to cover current trends surrounding the globally popular genre of anime. The event welcomed viewers to hear a discussion among industry leaders about the opportunities anime represents for creators, executives, and consumers. The event, forming part of the month-long anime-themed “ANI-MAY," revealed the gradual expansion of anime micro-genres, which include content for children, horror, action, mystery, sports, programming, drama, thrillers, and science fiction, among several others.

The genre has garnered global attention, with Parrot Analytics “Animation Landscape Update: Spotlight on Anime” report revealing that between May 2020 and Aril 2020, anime surged by 100% in the US, by 32.5% in Canada, 27% in the UK, 27.9% in the UK, 27.9% in Germany, 26.4% in Russia, 30.5% in China, 49.7% in the Philippines, 26.6% in Mexico and 36.9% in Brazil, among others. The report also revealed a 33% gap between audience demand for anime and the supply of anime content. Anime demonstrated a 4.7 sub-genre demand, third in comparison to 6.9% for sitcoms, 9% for crime dramas, and 3.7 for children.

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