Industry News

What was Loki's demand ahead of it's debut on Disney+?

10 June, 2021

Ahead of Disney’s “Loki” debut on Tuesday, Parrot Analytics has analyzed the most in-demand new TV series with American audiences so far in 2021, and found its preceding Marvel Disney+ series are at the top of the list. In detail, “WandaVision” and “The Falcon And The Winter Soldier” earned 38.9x and 37.8x the demand of the average show, respectively, during their first 30 days of availability, far and away the top two debuts of 2021.

While tracking slightly below its Disney+ Marvel brethren in pre-release US demand, “Loki” was still set for a strong debut. Three days before their respective launches, US demand for "Loki" was 14.1% lower than pre-release demand for “WandaVision” and 12.3% lower than pre-release demand for “The Falcon and The Winter Soldier”.

At 17.4x more demand than the average show in the United States three days before launch, “Loki” still achieved Parrot’s “Outstanding” demand category, placing it in the top 3% of all shows in the United States.

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