Paramount Network's "Yellowstone" is easily the biggest hit on cable TV. The show's season-four finale was watched by 9.3 million viewers on January 2 — the biggest cable telecast since 2017.
It's also up substantially from the 5.2 million viewers who tuned in for the season-three finale the day it aired. Beyond the ratings, other data shows that "Yellowstone," which stars Kevin Costner as a powerful rancher, has grown its audience with each season.
Parrot Analytics measures audience demand, which accounts for the interest in and engagement with, or overall popularity, of a TV series.
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