Industry News

‘Yellowstone’ is a massive hit, and new data shows how much it’s grown in audience demand with each season

22 November, 2021

Paramount Network’s “Yellowstone” is one of the biggest shows on TV, a rare feat for a cable series in the streaming age.

14.7 million viewers tuned in to the show’s season four premiere earlier this month in Nielsen’s L3 ratings, which accounts for viewership over the first three days that includes DVR recordings. Eight million viewers tuned in live as it aired on November 7, according to Nielsen.

It’s the biggest cable premiere since “The Walking Dead” in 2017 and is way up from the show’s season three L3 premiere of 9.3 million viewers.

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