Industry News

‘Yellowstone’ is a massive hit, and new data shows how much it’s grown in audience demand with each season

22 November, 2021

Paramount Network’s “Yellowstone” is one of the biggest shows on TV, a rare feat for a cable series in the streaming age.

14.7 million viewers tuned in to the show’s season four premiere earlier this month in Nielsen’s L3 ratings, which accounts for viewership over the first three days that includes DVR recordings. Eight million viewers tuned in live as it aired on November 7, according to Nielsen.

It’s the biggest cable premiere since “The Walking Dead” in 2017 and is way up from the show’s season three L3 premiere of 9.3 million viewers.

Visit Business Insider Australia to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription