Industry News

YouTube Renames its SVOD Service YouTube Premium, Raises the Price by $2

21 May, 2018

YouTube Red’s makeover comes off of the recent success of YouTube Original “Cobra Kai.” The series came in at No. 1 on our US digital originals chart and No. 5 in the overall TV shows chart for the week ending May 12. The series beat out Netflix’s “13 Reasons Why” (which in the prior week was ranked No. 1), “Arrested Development” and “Dear White People.” It also beat out the “The Handmaid’s Tale” from Hulu.

Visit VideoInk to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription