Industry News

YouTube Renames its SVOD Service YouTube Premium, Raises the Price by $2

21 May, 2018

YouTube Red’s makeover comes off of the recent success of YouTube Original “Cobra Kai.” The series came in at No. 1 on our US digital originals chart and No. 5 in the overall TV shows chart for the week ending May 12. The series beat out Netflix’s “13 Reasons Why” (which in the prior week was ranked No. 1), “Arrested Development” and “Dear White People.” It also beat out the “The Handmaid’s Tale” from Hulu.

Visit VideoInk to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization