Trusted by the smartest minds in global media
The global audience demand analytics suite designed for the attention economy
DEMAND360 quantifies global audience demand using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms - broadcast, pay TV and OTT.
TV Demand
Global and country-specific audience demand for TV shows
TV Demand unlocks unprecedented insights into global cross-platform TV series audience demand across OTT, pay TV and broadcast television in any market.
- Access powerful insights for TV shows, DTC platforms and content genres.
- Discover new content opportunities with untapped potential.
- Truly understand the content landscape with bespoke share-of-market demand analysis.
Talent Demand
Global and country-specific audience demand for talent
Talent Demand aggregates audience demand for any given talent (i.e. actor, politician, personality) to identify their precise audience demand comparative to their peers, in any given market.
- Identify and evaluate rising stars.
- Inform casting decisions at a global scale.
- Understand the talent that should be marketed for titles.
Movie Demand
Global and country-specific audience demand for movies
Movie Demand provides unrivalled insights into global cross-platform audience demand for movies across OTT, pay TV and linear networks in any market.
- Measure demand for both theatrical and streaming releases.
- Discover movies that have high demand for licensing acquisition.
- Understand the roles movies play in OTT for acquisition or retention.
Concept Testing
Estimate the potential for content on a global scale
Concept Testing waves goodbye to testing on a panel of people in a room and instead unlocks Billions of people in every country around the world to confirm your content’s potential.
- Gain a holistic view of future content performance, pre-development.
- Increase the likelihood of a successful concept and discover which concept traits are globally unique.
- Benchmark concepts against expected audience demand.
Content Valuation
Platform-specific value contribution analysis for any title
Content Valuation reveals the dollar value contribution of any title, to any platform, in any market by leveraging the economic valuation system powered by global content demand and supply.
- The economic valuation system for the digital DTC era is now a reality.
- Understand the platform-specific ROI contribution of any title.
- Start unbundling and zero in on the value of any series or movie.
Applied Analytics
Helping media companies get smarter
We help you deliver superior long-term returns by working in close partnership with your key stakeholders across business units. Leveraging global audience demand data, our demand-driven decision support enables superior results.
- IP and content development, OTT strategy and operations.
- Content allocation, content financing and programming.
- Content distribution, marketing and audience brand activation.
Not yet enterprise-ready?
Try DEMAND360LITE.
Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.
Industry Perspective
Celebrating the Best in the Business with Casey Bloys, Chief Content Officer, HBO and HBO Max
HBO and HBO Max’s Chief Content Officer Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
Driving industry thought leadership
"Parrot Analytics tracks the way modern digital consumers interact with content - from watching a trailer on YouTube, reacting on social media to watching episodes of the actual series."
"The Underground Railroad had a respectable debut, reaching 18 times more demand than the average show in the U.S., but interest has since abated, according to Parrot Analytics."
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."