Introducing Content Valuation

Discover the acquisition, retention and engagement impact to maximize subscription and advertising revenues in each market.

Demand is the currency of the attention economy

Trusted by the smartest minds in global media:

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Parrot Analytics has developed a metric to rate not only the number of viewers for given shows, but their likelihood of attracting subscribers to a streaming service.

Discover the $ value of content

Leverage audience demand and content supply to determine how much a TV show or a movie is worth.

Demand drives monetization

Understanding global audience demand for content enables smarter decisions along the entire content development and monetization lifecycle.

The global audience demand analytics product suite designed for the attention economy. Measuring demand in all markets, for all languages, and across all platforms.

Explore our full product suite

Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.

Explore global demand metrics based on the world’s largest audience behavior dataset


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TV shows heating up in the United States

Industry Perspective
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Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription

Required Reading