TV Demand unlocks unprecedented insights into global cross-platform TV series audience demand across OTT, pay TV and broadcast television in any market.
Talent Demand aggregates audience demand for any given talent (i.e. actor, politician, personality) to identify their precise audience demand comparative to their peers, in any given market.
Movie Demand provides unrivalled insights into global cross-platform audience demand for movies across OTT, pay TV and linear networks in any market.
Concept Testing waves goodbye to testing on a panel of people in a room and instead unlocks Billions of people in every country around the world to confirm your content’s potential.
Content Valuation reveals the dollar value contribution of any title, to any platform, in any market by leveraging the economic valuation system powered by global content demand and supply.
We help you deliver superior long-term returns by working in close partnership with your key stakeholders across business units. Leveraging global audience demand data, our demand-driven decision support enables superior results.
HBO and HBO Max’s Chief Content Officer Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
"Parrot Analytics tracks the way modern digital consumers interact with content - from watching a trailer on YouTube, reacting on social media to watching episodes of the actual series."
"The Underground Railroad had a respectable debut, reaching 18 times more demand than the average show in the U.S., but interest has since abated, according to Parrot Analytics."
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."