Trusted by the smartest minds in global media
The global audience demand analytics suite designed for the attention economy
DEMAND360 quantifies global audience demand using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms - broadcast, pay TV and OTT.
TV Demand
Global and country-specific audience demand for TV shows
TV Demand unlocks unprecedented insights into global cross-platform TV series audience demand across OTT, pay TV and broadcast television in any market.
- Access powerful insights for TV shows, DTC platforms and content genres.
- Discover new content opportunities with untapped potential.
- Truly understand the content landscape with bespoke share-of-market demand analysis.
Talent Demand
Global and country-specific audience demand for talent
Talent Demand aggregates audience demand for any given talent (i.e. actor, politician, personality) to identify their precise audience demand comparative to their peers, in any given market.
- Identify and evaluate rising stars.
- Inform casting decisions at a global scale.
- Understand the talent that should be marketed for titles.
Movie Demand
Global and country-specific audience demand for movies
Movie Demand provides unrivalled insights into global cross-platform audience demand for movies across OTT, pay TV and linear networks in any market.
- Measure demand for both theatrical and streaming releases.
- Discover movies that have high demand for licensing acquisition.
- Understand the roles movies play in OTT for acquisition or retention.
Not yet enterprise-ready?
Try DEMAND360LITE.
Get a glimpse into the future of global audience demand measurement with TV, movie and talent audience demand data and consolidated insights on global entertainment industry trends.
Industry Perspective
Celebrating the Best in the Business with Casey Bloys, Chief Content Officer, HBO and HBO Max
HBO and HBO Max’s Chief Content Officer Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
Driving industry thought leadership
"Parrot Analytics tracks the way modern digital consumers interact with content - from watching a trailer on YouTube, reacting on social media to watching episodes of the actual series."
"The Underground Railroad had a respectable debut, reaching 18 times more demand than the average show in the U.S., but interest has since abated, according to Parrot Analytics."
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."