Whitepapers

The Future of Entertainment Analytics Report: How to Maximize ROI Across the Content Lifecycle

19 May, 2025

A decade of streaming strategy distilled into one executive report. What separates the platforms that thrive from those that fade? The answer starts here.

Based on Parrot Analytics’ proprietary data and deep expertise working with the world’s leading media companies, this is the definitive guide for executives looking to align creative vision with commercial success.

In this report, you will learn:

  • How leading studios and streamers are using predictive modeling to inform casting, platform fit, and release timing.
  • A new valuation framework that unifies content strategy across development, financing, marketing, and distribution.
  • How to evaluate content through the lenses of subscriber acquisition, retention, and revenue contribution.
  • Where most projects fall short - and how to build data-driven feedback loops from development to launch.

Download the report here.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization