6th Annual Global Demand Awards Announces 'Jujutsu Kaisen' Most In-Demand TV Series In The World and 'Pathaan' Most In-Demand Movie of 2023

29 January, 2024
Winners announced for most in-demand shows, movies and talent of 2023 across 30 categories, along with speakers and schedule for Virtual Festival 

(LOS ANGELES, January 30, 2024) - Parrot Analytics today announced the winners for the 6th annual Global Demand Awards as well as this year’s Virtual Festival lineup, bringing together talent, creators and executives behind the world’s most popular shows and movies in a daily video series.

Bollywood hit Pathaan was the most in-demand movie with global audiences in 2023. Pathaan also won awards for Most In-Demand Action Movie and Most In-Demand Asian Export of the year, to go along with its successful box office run. Indian action thriller Mission Majnu was the Most In-Demand SVOD Exclusive Movie of the year, showing further momentum for the Indian film industry.

Japan’s Jujutsu Kaisen was the most in-demand TV series with global audiences in 2023, showing the global appeal and long-term viability of the anime format.

Last summer’s dual summer blockbusters Oppenheimer and Barbie won big as well, coming in as the Most In-Demand Drama Movie and Most In-Demand Comedy Movie, respectively, with global audiences.

Nostalgia for the 1990s was a big theme for the year as well, with Dragon Ball Z winning the Most In-Demand Legacy Series award, and Titanic winning the Most In-Demand Classic Movie of the year. 

See below for the full list of winners for the 6th Annual Global Demand Awards: 

TV Categories

  1. World’s Choice, TV: Most In-Demand TV Show in the World 2023: Jujutsu Kaisen
  2. Most In-Demand Anime Series of 2023: Jujutsu Kaisen
  3. Most In-Demand Asian Original of 2023: Yeh Rishta Kya Kehlata Hai 
  4. Most In-Demand Book Adaptation of 2023: The Witcher
  5. Most In-Demand Children’s Series of 2023: Masha and the Bear
  6. Most In-Demand Comedy Series of 2023: Ted Lasso 
  7. Most In-Demand Documentary Series of 2023: Prehistoric Planet
  8. Most In-Demand Drama Series of 2023: The Last of Us
  9. Most In-Demand European Original of 2023: Black Mirror
  10. Most In-Demand Horror Series of 2023: American Horror Story
  11. Most In-Demand Latin American Original of 2023: La Rosa de Guadalupe
  12. Most In-Demand Legacy Series* of 2023: Dragon Ball Z
  13. Most In-Demand Reality Series of 2023: The Voice (US)
  14. Most In-Demand Series Debut* of 2023: Secret Invasion
  15. Most In-Demand Superhero Series of 2023: Loki

Movie Categories

  1. World’s Choice, Movie: Most In-Demand Movie in the World 2023: Pathaan
  2. Best New Premiere* of 2023: Oppenheimer
  3. Most In-Demand Drama of 2023: Oppenheimer 
  4. Most In-Demand Comedy of 2023: Barbie
  5. Most In-Demand Documentary of 2023: The Elephant Whisperers
  6. Most In-Demand Animated Movie of 2023: Puss In Boots: The Last Wish
  7. Most In-Demand Horror Movie of 2023: The Menu
  8. Most In-Demand Superhero Movie of 2023: Black Panther: Wakanda Forever
  9. Most In-Demand Action Movie of 2023: Pathaan
  10. Most In-Demand Asian Export Movie of 2023: Pathaan
  11. Most In-Demand European Export Movie of 2023: Enola Holmes 2
  12. Most In-Demand Latin American Export Movie of 2023: God Is a Bullet
  13. Most In-Demand Classic Movie* of 2023: Titanic
  14. Most In-Demand SVOD-Exclusive Movie of 2023: Mission Majnu

Talent Category

Most In-Demand Rising Star: Maitreyi Ramakrishnan

This year’s Demand Festival will once again gather iconic entertainment leaders to explore the profound impact of globalization on the content industry. The Demand Festival will delve into the ability of content to transcend borders and cultures, opening up new monetization avenues, driving innovation in content marketing, and shaping the future of entertainment media. 

Through poignant conversations and in-depth interviews, the festival programming will unearth the strategies and secrets behind developing and delivering film and TV hits that appeal to worldwide audiences, regardless of country of origin.

The 6th Annual Global Demand Awards: Virtual Festival will stream free on demand for four consecutive days beginning Monday, February 5, 2024 through Thursday, February 8, 2024 with new videos being published on each day. The schedule for the Virtual Festival is as follows:

Monday, February 5

  • Elizabeth Raposo, President of Outlier Society
  • Steve Chung, Chief Global Officer for CJ ENM, and CEO of CJ ENM America

Tuesday, February 6

  • Ludovic Bouancheau, Head of Character Animation, DreamWorks Animation
  • Scott Kraft, Executive Producer, Story Editor, and Writer, PAW Patrol

Wednesday, February 7

  • Jon Baird, Director of Tetris
  • Aaron Martin, Creator/Writer, and Ian Carpenter, Showrunner, Slasher

Thursday, February 8

  • Charlie Parsons, Creator and Producer, Survivor
  • Narendra Reddy, COO of The Africa Channel

“The arena of entertainment continues to evolve and expand across the globe, reflecting the tastes and preferences of an international audience. As we venture further into this decade, we continue our tradition of shining a spotlight on exceptional entertainment by honoring the series, films, and talent who bring it to life,” said Brandon Katz, Entertainment Industry Strategist for Parrot Analytics. “Inevitable industry consolidation will result in audiences having less to choose from when it’s time to find their next binge. But they can continue to enjoy an endless menu of entertainment, ranging from blockbuster IP to niche and non-English language content. With so much entertainment created in one year, it’s vital to honor the series and films that break through the noise, attracting the most attention, time, and adoration from global audiences.”

Viewers can find the full schedule for the Virtual Festival on as well as the Parrot Analytics YouTube channel. 

Methodology Notes:
⁠TV Categories: 

  • For TV categories, the winning series was determined based on Parrot Analytics global
    demand data for the period January 1, 2023 – December 31, 2023. TV series are only included in the Global Demand Awards ranking if the show was released in the 2023 calendar year, or if any new episodes were released in the 2023 calendar year.
  • Legacy TV Series: Most in-demand show in 2023 that ended over 20 years ago.
  • Series Debut: Considers shows that premiered a first season in eligibility window (January 1 - December 31, 2023) ranked by demand in the first 30 days from premiere.

Movie Categories:

  • For Movie categories, the winning movie was determined based on Parrot Analytics global demand data for the period November 1, 2022-October 31, 2023, to include demand for the 2022/23 Holiday Movie season. 
  • Best New Premiere: Considers movies that premiered in eligibility window (November 1 2022 - Oct 31, 2023) ranked by demand in the first 45 days from premiere.
  • Classic Movie: Most in-demand movie during eligibility window which premiered over 20 years ago.

Talent Category: 

  • Rising Star: Finalists for this category are talent 25 years old and younger who had the best improvement in global demand rank from January 1 - October 10, 2023. The winner is the finalist who had the highest global demand for the full year January 1 - December 31, 2023.

About The Global Demand Awards:
The Global Demand Awards is the world’s first unbiased, data-driven entertainment awards event. The winning TV series, movies and talent are determined using empirical audience demand around the world; there are no judges and no voting committees involved. Instead, winners are selected using Parrot Analytics’ global audience demand measurement system, which measures how much a TV series, movie or talent resonates with people in 200+ markets around the world, across all platforms. For more information, please visit

About Parrot Analytics:
Parrot Analytics is the leader in global entertainment analytics. The company values content, talent and IP by measuring over 2 billion audiences globally. Leveraging audience demand and content supply, Parrot Analytics can determine how much any TV show or movie is worth on a specific platform by region. Parrot Analytics’ partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention. For more information about Parrot Analytics, see

Parrot Analytics Press Contact:
Wade Payson-Denney
PR & Communications Manager

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