Insights

Amazon Analytics & More for United States: TV Series Top 10 (11 – 17 March, 2018)

19 March, 2018

Image: Sneaky Pete, Amazon Video

Internal documents obtained by Reuters have recently shed new light on the success Amazon Video is having with 26 million subscribers in the US alone. The document also dives into Amazon’s analytics and how the company evaluates the success of a show using a “cost per first stream” approach. This reveals that the first seasons of The Grand Tour, The Man in the High Castle and Bosch are some of Amazon’s most cost-effective originals to date. Parrot Analytics provides demand measurement across all platforms including SVOD, as well as measuring the popularity of TV series on traditional networks. Let us now take a look at the US domestic numbers, Amazon included.

This week, only one Amazon series is ranked in our latest chart. We suspect its unlikely to have any traction against the tide of Netflix Digital Original Series. The launch of the second season of Sneaky Pete (ranked #5) on March 9 is the only returning show on the chart this week. The crime drama has roughly 10% more demand compared to Netflix’s dormant titles like Orange is the New Black, 13 Reasons Why, Black Mirror and Altered Carbon. Sneaky Pete also has the highest demand rise in contrast to the prior week.

In the documents cited by Reuters, the first season of the David Shore-produced drama Sneaky Pete cost $93 million. In contrast, the veteran medical drama House on Fox, which was Mr. Shore’s last hit on a linear network, reportedly cost $5 million an episode in 2012. Also, three days after launch, Marvel’s Jessica Jones still dominates the chart with 1.3 times more demand compared to the second-ranked title.

ABC’s American Idol roars back in the overall chart as the fifth most in-demand title this week. The new cycle of the competition reality show has 11% more demand compared to NBC’s The Voice. Elsewhere NBC’s Saturday Night Live (ranked #7) experienced a surge in popularity compared to other scripted titles.

 

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription