Insights

Broadcast television measurement & more – USA top 10 (24 – 30 June, 2018)

2 July, 2018

Image: Marvel’s Luke CageNetflix

Parrot Analytics’ demand measurement platform is focused on providing insights on global audience demand for television content, including broadcast television measurement, regardless of platform; each week we reveal our findings for digital series and overall series demand for the American domestic market. Our TV data repository is the only global, cross-platform, country-specific audience demand measurement system encompassing over 3.5 trillion data points in 100+ markets, including the United States.

In the week leading up to Independence Day on July 4, we see that Marvel’s Luke Cage has made a sizeable gain in demand compared to last week – the action series was ranked #5 last week and increased +63% following its release on June 22. Luke Cage’s companion Marvel’s Daredevil also made an appearance in the digital originals chart this week; it was previously ranked #13.

Netflix’s Queer Eye and Amazon’s Goliath in turn generated steady demand due to new episodes premiering this month; Queer Eye was almost twice as popular as Goliath. Amazon’s legal drama had been waiting for new episodes since 2016. All of that anticipation finally paid off when Season 2 premiered on June 15. Amazon has yet to renew the drama for a third season, for which Billy Bob Thornton won a Golden Globe in 2017.

There are only minor changes in the overall titles chart – season premieres changed demand with Starz’s Power (previously ranked #32) attaining roughly twice as much demand compared to last week.

For more information about trends in the United States, reach out to Parrot Analytics for a live demonstration our Demand Portal, or watch our latest product video.

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