Insights

Digital Ratings Top 10 for United States Television Shows (June 26 – July 2, 2017)

Digital ratings for television content is now made possible with Parrot Analytics’ global demand measurement system: As well as tracking the popularity of television episodes on linear networks, the system is also able to track demand for episodic SVOD content anywhere in the world. This week in the United States, the top three positions remain unchanged compared to last week with a new Netflix comedy series G.L.O.W. about woman’s wrestling leaping to sixth place in the top digital original series chart. Demand for Netflix’s Orange is the New Black and The Handmaid’s Tale from Hulu both fell by roughly 25% compared to last week.

Demand has surged for Netflix’s Sense8, which was initially cancelled on June 1. But due to strong support from fans it was announced on June 29 that Netflix would broadcast a two-hour series finale “sometime in 2018”. Likely as a result of this, demand for Sense8 has increased by 76% compared to last week.

Our digital ratings service also shows that Netflix’s House of Cards and The Ranch have both previously released new episodes but despite this have experienced a decline in demand this week, in contrast to The Last Kingdom which increased in demand.

On the overall chart, HBO’s Game of Thrones has leaped onto the #2 most in-demand spot in the US as we get closer to the seventh season opener on July 16. Two new shows have reappeared in the chart this week due to high demand: AMC’s The Preacher aired its newest second season episode on June 25, and the BBC’s Doctor Who, which has concluded on July 1, has audiences anticipating who will be the Thirteenth Doctor after Peter Capaldi’s departure.

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