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Presented below is the section for Italy from The Global Television Demand Report. Enjoy!

Italy genre and subgenre preferences

• 62.7% of demand for shows in Italy was for a drama series. This is the largest share of demand for drama in this report which was also reached in Spain for the year.
• The science fiction genre has fans in Italy where it made up 19.1% of demand in 2023. This was the highest share of demand for the genre in this report.
• Italy was the least receptive market to documentary content in this report. Only 4.4% of demand for shows in 2023 was for a documentary series, which is smaller than in any other market in this report.

• Shows with LGBTGI+ themes made up a larger share of demand in Italy than in any other market in this report, accounting for 7.7% of demand here.
• The true crime subgenre underperforms in Italy. This was one of only two markets in this report where the share of demand for true crime series fell below 1% for the year.
• Demand for the superhero subgenre outperforms its share of titles in most markets. However, Italy was the only market in this report where superhero content accounted for more than 4% of demand in 2023.

Italy originals share of demand and demand distribution

• Italy was the most Netflix-loving market in this report. 10.0% of demand for shows was for a Netflix original in 2023–the platform’s largest share of demand in this report. This is also a slight increase from Netflix’s share of demand in 2022 (9.8%).
• RAI, the public broadcasting company of Italy, had the second largest share of demand for its originals in 2023 (6.1%).
• Amazon Prime Video original content succeeded in Italy in 2023. 3.2% of demand for all series was for anAmazon original. This was the only market in this report where Amazon surpassed a 3% demand share for the year.

• Disney+ revived the Italian comedy Boris in 2022 after it had ended in 2010. Choosing a classic local series to revive has paid off for the platform as the show continued to have high demand in 2023 and ranked as the 9th most in-demand show in Italy for the year.
• Mare Fuori was the most in-demand scripted series from Rai 2. Its third season premiered in February 2023 and the show had 13.2 times the average series demand for the year.
• The Turkish drama, Another Love, won over audiences in Italy in 2023. The show had 8.3 times the average series demand and ranked higher here than in any other market in this report.

Top series in Italy

Here are the top 20 most in-demand series in 2023 in Italy across all platforms:

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