Insights

Netflix Measurement: The US Top 10 TV Shows (26 November – 02 December, 2017)

4 December, 2017

Parrot Analytics is able to measure the popularity of both linear and OTT TV content in the US, as well as anywhere else in the world. In this weekly report, which focuses on the US domestic market only, as always we include Hulu, Amazon and Netflix measurement (and all other SVOD platforms as well) in our global TV demand measurement calculations.

In this latest chart, our Netflix measurement also shows that American streaming service Netflix has not completely dominated this week although we are less than a month away from the Christmas holidays which could change things. A new Digital Original series from Netflix, She’s Gotta Have It (at #7) and The Marvelous Mrs. Maisel (at #9) from Amazon Video debuted highly in the chart with Netflix’s Stranger Things returning to #1. The third season of Stranger Things has been confirmed by Netflix following a phenomenally successful second series run. Star Trek: Discovery remained in the top five, but we expect demand to fade off slightly before returning in the new year. In following with the trend from previous Netflix’s releases, demand for Marvel’s The Punisher decreased by 27% a few weeks after its release for the superhero drama.

DeWanda Wise stars in the Netflix reboot of Spike Lee’s 1986 film, She’s Gotta Have It, as Nola Darling, the Brooklyn-based artist who struggles to stay true to herself and her dreams while juggling three lovers. The second new release title, The Marvelous Mrs. Maisel, was created by Amy Sherman-Palladino (creator and writer of Netflix’s Gilmore Girls: A Year in Life); the new comedy series had 14% greater demand than Orange is the New Black this week. It will be interesting to see if The Marvelous Mrs. Maisel can sustain popularity in the long run as it was recently renewed for two seasons by Amazon. Demand for Marvel’s Runaways from Hulu and Netflix’s Godless remain steady week-on-week after premiering less than two weeks ago.

The overall title chart remains largely unchanged in the top five. However, two long-running dramas (Showtime’s Shameless, History’s Vikings) reappeared in the top ten as new episodes returned for the winter season.

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