Insights

OTT Analytics for United States Television & More Top 10 (October 9 – 15, 2016)

17 October, 2016
Image: Marvel’s Luke Cage, Netflix

Parrot Analytics’ global TV demand data is generated in real-time by a new type of OTT analytics measurement system, which helps the industry understand what audiences want outside of the OTT environment. This week, there’s change at the top of the Overall TV Show rankings as Marvel’s Luke Cage proves only able to hold on to the number one position for a week. Demand for the Netflix show has dropped by 26% from last week as we move further away from its release date and it now occupies 3rd place in the list, but this drop in demand for Luke Cage is good news for HBO. The most popular series overall in the U.S. is now their new sci-fi drama Westworld, whose mystery-packed first episode last week inspired a 17% jump in demand for this week’s second episode. As predicted last week, the finale of Fear The Walking Dead has been accompanied by a two place drop in the rankings. However, sister show The Walking Dead leaps from 6th place to 2nd place with a 37% increase in demand as excitement builds for the highly anticipated Season 7 premiere on October 23rd.

However, there’s no change at the very top for the Digital Originals list as Luke Cage and Stranger Things retain their places as first and second respectively. Although demand for Luke Cage dropped it still has twice the demand of the number two show, despite Season 2 rumors prompting a 14% increase in demand for Stranger Things. Completing the Top 3 for this category is a newcomer: the Netflix comedy Haters Back Off. Billed as the first scripted series created by a YouTube personality it arrives in a strong position, especially considering there has only been one day on the chart since it premiered on October 14th.

The release of the second half of Season 1 of sitcom The Ranch on October 7th brought that show a significant bump in demand this week; a tripling of last week’s demand lands it in 4th place in the rankings. For the rest of the Digital Original Top Ten, as per the usual pattern demand for Top 10 perennials Orange Is The New Black, Narcos and House Of Cards declined slightly as audience interest shifts to more active shows, while similarly demand for Marvel shows Jessica Jones and Daredevil also lessened after their Luke Cage-related boost last week.

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