Insights

OTT Audience Measurement for the US Top 10 Shows (September 24 – September 30, 2017)

2 October, 2017

Our linear and OTT audience measurement service reveals that this week, Star Trek: Discovery from CBS All Access is number one in the top digital original series chart and ranked second overall in the United States. It is the first series developed specifically for that SVOD service and the first Star Trek franchise series since Star Trek: Enterprise concluded in 2005. The science fiction series had over four times as much demand as The Handmaid’s Tale. The first two episodes of Star Trek: Discovery premiered on September 24, with subsequent episodes added on a weekly basis. Elsewhere in the top five, Stranger Things was number three with 12% more demand than Narcos at position four.

Netflix’s Fuller House was the only series in the top ten that increased in demand (+4%), while The Handmaid’s Tale experienced the largest reduction in demand (-81%) compared to last week. The new season of Fuller House led to it rising in the ranks to #5. Moreover, this is the first time that a Marvel series from Netflix did not appear in the top ten. Netflix’s Big Mouth, which was co-created by Nick Kroll as a semi-biographical comedy exploring the teenage adventures of puberty, rounded out the top ten chart.

In the overall chart, per our linear and OTT audience measurement system, the four new (returning favorites) series were interspersed in the top ten this week. In addition to the previously mentioned Star Trek: Discovery, the new season of NBC’s This is Us had slightly more demand than FOX’s The Orville. The new season of CBS’s The Big Bang Theory and NBC’s The Voice rounded out the top ten.


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