Parrot Analytics’ global TV demand measurement system provides insights on OTT content consumption through the application of demand data, which can also be utilized to gauge the popularity of television content on linear networks. This week in the United States, new and returning series have dominated both the digital original chart and the overall chart. Netflix’s 13 Reasons Why, a mystery teen drama, had more than twice as much demand as Iron Fist. Elsewhere in the top five, the new season of Trailer Park Boys has gained recognition, ranking above Luke Cage; the superhero series’ demand fell by 7% compared to last week. The other returning series is The Get Down, rounding out the top ten chart this week.
Our real-time demand measurement system, which enables insights to be generated around OTT content consumption, also shows that 13 Reasons Why made an appearance on the overall chart, too, ranked second by demand. There are two new entries this week: The Tonight Show starring Jimmy Fallon and Rick and Morty – ranked fifth and third by demand, respectively. We speculate that the late-night talk show The Tonight Show Starring Jimmy Fallon, which aired on NBC, may have made an appearance on the overall chart due to the opening of Fallon’s theme park ride at Universal Orlando Resort in Florida, the corporate owner of NBC. Elsewhere in the top five, the Rick and Morty surprise release on the 1st of April resulted in this title ranking above Game of Thrones.
