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Presented below is the section for Spain from The Global Television Demand Report. Enjoy!

Spain genre and subgenre preferences

• Mystery content resonates with Spanish audiences where the genre accounted for 21.7% of demand in 2023, the largest share for the genre in this report.
• Historical content was particularly successful in Spain where it made up a 9.1% share of demand, larger than in any other market in this report.
• Given the popularity of more mature content in Spain (drama, thriller, history, mystery) it is perhaps not surprising that children’s content makes up a smaller share of demand here (7.4%) than in any other market in this report.

• Content with LGBTQI+ themes resonated with Spanish audiences. These shows accounted for 7.3% of demand for all series in 2023.
• With some of the biggest global hits coming from the superhero subgenre, this content punched above its weight in all markets in this report. However, superhero series made up a smaller share of demand in Spain than in most markets, accounting for only 2.8% of demand.
• Educational content struggled to break through with Spanish audiences. While 1% of titles belong to this genre, these shows only drove 0.6% of demand in Spain.

Spain originals share of demand and demand distribution

• In this report, Spain had the largest share of demand for HBO series in 2023–6.2%. A brand known for its premium dramas has found success in one of the most drama-loving markets.
• Antena 3 was the local Spanish channel with the largest share of demand in 2023. Its original series accounted for 3.4% of demand for all shows in Spain.
• Demand for NBC content was notably weak in Spain in 2023. Demand for original NBC series wasresponsible for only 3.0% of total demand here. This was the lowest share of demand for NBC content inthis report and also below the network’s global share of demand (3.9%).

• The long running Spanish drama, Cuéntame Cómo Pasó, wrapped up its twenty-three season run in November, ending its final year with 12.5 times the average series demand in Spain.
• In-demand local series like 30 Monedas (17.95x) as well as globe-spanning hits like The Last of Us helped HBO to achieve its largest demand share in Spain of markets covered in this report.
• Erkenci Kuş, a Turkish drama from Star TV, found fans in Spain this year where it had 9.5 times the demand of the average series. Several Turkish series have been winning over audiences in markets around the world, but Erkenci Kuş ranked higher in Spain than in any other market in this report.

Top series in Spain

Here are the top 20 most in-demand series in 2023 in Spain across all platforms:

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