Insights

State of streaming and television in Norway Q2 2024: Netflix, CBS, HBO, NBC and Disney

28 September, 2024
The Q2 2024 Norway TV Demand Report

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Presented below is the section for Norway from The Global Television Demand Report. Enjoy!

Norway genre and subgenre preferences for series

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  • Norway was the market in this report with the highest share of demand for crime content. 20.4% of demand for shows this quarter was for a crime series here.
  • The thriller genre was similarly popular with Norwegian audiences. 21% of demand for shows was for a thriller, a greater share of demand than any other market had for the genre in this report.
  • Norway had one of the smallest shares of demand for children’s content. Only 2.9% of demand for shows was for a kids’ series which is well below the 5.6% share of demand globally for this genre.
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  • The procedural subgenre overperformed in Norway. The 0.8% of titles that the procedural
    subgenre accounts for drove 4.0% of demand for shows in Norway.
  • Motoring, while a small subgenre, has clearly broken through with Norwegian audiences. The share of demand for this subgenre was more than twice its supply share.
  • Cartoons made up only 1% of demand for shows in Norway. This is half of the global share of demand for the cartoon subgenre (2%).

Norway originals share of demand and demand distribution

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  • The popularity of procedurals in Norway helped CBS achieve its largest share of demand for shows here of markets in this report (7.4%).
  • FX also reached its highest demand share in this report in Norway. 2.1% of demand for all series was for an FX original in Q2 2024.
  • BBC content found fans in Norway where it accounted for 5.9% of demand for all series, the
    second largest share of demand for BBC originals in this report and well above the 3.3% share of demand for these shows globally.
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  • House of the Dragon was the most in-demand show in Norway in Q2 2024 after releasing its second season mid-June. This was a higher rank than it achieved in any other market in this report.
  • High demand for crime content in Norway helped propel shows like Reacher, Tracker, and Will Trent to rank higher here than in any other market covered in this report.
  • Yellowstone, while popular with American audiences, actually reached its highest demand rank in Norway for the quarter as the eighth most in-demand show.

Top series in Norway

Here are the top 20 most in-demand series in Q2 2024 in Norway across all platforms:

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