Insights

Streaming TV Measurement & More for US Television Top 10 (October 23 – 29, 2016)

30 October, 2016

Parrot Analytics’ streaming TV measurement demand data shows that following its highly-anticipated season premiere on October 23rd, demand for The Walking Dead (which was already the most popular show in the US last week) increased by over 67%. It had nearly twice as much demand as the second-most in-demand show, HBO’s Westworld, and over 2.5 times the demand of the third show, American Horror Story. On the day after the premiere, The Walking Dead achieved the second-highest demand of any show ever, behind only Game of Thrones’ season 6 finale.

Similar to last week, our streaming TV measurement data also shows that the top ten digital original series remained stable. The biggest change was The Ranch‘s 40% decrease in demand, which changed its ranking from fifth to eighth; however, the ranking of all the other shows stayed exactly the same. While demand for Luke Cage dropped by 44%, demand for older shows Stranger Things and Narcos only fell by about 14%, indicating that these titles may be nearing their stable, baseline demand (as Orange is the New Black and House of Cards have done).

Despite Luke Cage’s decrease in demand, it was the only digital original series in the overall top ten this week. Stranger Things was replaced in the list by Pretty Little Liars, which wrapped filming for the popular, long-running series on October 26th. Besides The Walking Dead, the only show to increase in demand this week was its spinoff Fear the Walking Dead, rising by about 2% even though its season ended several weeks ago. The remaining titles were fairly consistent, preserving the same ranking as last week with the exception of Luke Cage and Pretty Little Liars.

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