Insights

Switzerland streaming television market share Q3 2021 for Netflix, Disney+, Amazon Prime Video, bluTV, Apple TV+ and more

1 November, 2021

Wondering who is winning in the streaming wars in the Switzerland in Q3, 2021?

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Presented below is the section for Switzerland from The Global Television Demand Report. Enjoy!

Switzerland Digital Original Genre and Subgenre Preference

  • Switzerland was the most horror-loving market in this report, giving a 3.8% share of demand to digital originals in this genre.
  • With a 4.2% share of demand for documentary digital originals, Switzerland is tied for the second largest share of demand for documentaries in this report with Korea. This is still far behind the most documentary-loving market-the US-which had a 10.3% share of demand for the genre this quarter.
  • The 6.8% share of demand Swiss audiences gave to animated digital originals was exactly in line with the global share of demand for this genre.
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  • Switzerland was the only market in this report where a horror subgenre, suspense horror, ranked in the ten most in-demand digital original subgenres.
  • Switzerland was the market where the second ranked subgenre came closest to beating out superhero series to be the most in-demand digital original subgenre. Sci-fi drama had only 2% less demand than superhero series in Switzerland this quarter.
  • Sci-fi action was the 8th most in-demand digital original subgenre in Switzerland this quarter. This is the highest rank for the subgenre, which it also achieved in Israel.
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Switzerland Platform Demand Share and Digital Originals Demand Distribution

  • In Switzerland, the share of demand for original series from Paramount+ was the second largest in this report. The platform’s 6.2% share of demand in this market is more than twice the global share of demand for its original series.
  • Amazon Prime Video’s share of demand for digital originals in Switzerland (12.6%) was slightly higher than the platform’s global share of demand (12.1%).
  • The share of demand for Netflix originals in Switzerland has declined sharply this year. January was the last time the platform’s originals accounted for a greater than 50% share here.
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  • In Q3 2021, the most in-demand digital original series in Switzerland was Loki, with 12.5 times the demand of the average show.
  • The Amazon Prime Video series, Wir Kinder Vom Bahnh of Zoo, had more than twice the demand of the average series in Switzerland this quarter and ranked as the 40th most in-demand digital original.
  • Two series based on Stephen King books ranked higher in Switzerland than any other market in this report. The Stand from Paramount+ and Lisey’s Story from Apple TV+ ranked as the 13th and 80th most in-demand digital originals this quarter.
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Switzerland Platform Demand Share for Drama & Action/Adventure Digital Originals

  • Drama originals from Paramount+ made up 4.7% of demand for all drama originals in Switzerland- the platform’s largest share in the genre across markets in this report.
  • Series from HBO Max accounted for 4% of digital original drama demand. This is above the platform’s global share of drama demand (2.9%).
  • In Switzerland, Netflix saw a precipitous drop in its share of demand for drama originals in June 2021 when it fell to a 44.5% share from 49.1% in May. Since then, the platform’s share of demand for drama originals has continued to decline.
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  • As with nearly all markets in this report, Disney+ originals accounted for over 50% of demand for action/adventure originals in Switzerland. Original series from Disney+ made up 51.5% of demand for original series in this genre here.
  • Paramount+ has the action/adventure content that appeals to Swiss audiences with its Star Trek franchise. In March2020, the platform’s originals made up 22.4% of demand for action/adventure originals. A lack of new content over the past 18 months has shrunk its demand share to 3.7% this quarter.
  • Demand for Netflix’s action/adventure originals has been under pressure from a growing Disney+ this year. Netflix hit its lowest share of demand in June 2021 when Disney+ was at its peak demand in Switzerland. In Q3 however,Netflix’s share did not drop this low.
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Top Digital Original Series in Switzerland

Here are the top 20 most in-demand streaming original series in Q3 2021 across all platforms in Switzerland:

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