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Venezuela streaming market share analysis Q1 2021: Netflix, Disney+, Amazon Prime Video, HBO Max, Hulu and more

1 April, 2021

Wondering who is winning in the streaming wars in Venezuela in Q1, 2021?

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Presented below is the section for Venezuela from The Global Television Demand Report. Enjoy!

Venezuela Digital Original Genre and Subgenre Preferences

  • Venezuela is the most action/adventure loving market in this report. The 29.9% of demand for action/adventure originals is more than twice the global share of demand for this genre, 14.0%.
  • Drama originals accounted for the largest share of digital original demand in Venezuela in Q1 2021. The 49.2% of demand for a drama original in this market is on par with the global demand share for drama (49.0%).
  • Of the markets in this report, Venezuela had the lowest share of demand for originals in the comedy (9.3%), documentary (1.1%), and reality (0.3%) genres.
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  • Superhero series is the most in-demand subgenre of Q1 2021 in Venezuela. It had more than twice the demand of the next most in-demand subgenre, crime drama.
  • Superhero series have a dominant position in Venezuela similar to Chile. The next most in-demand digital original subgenre of Q1 2021, crime drama, has only 49% of the demand of superhero series.
  • The life story subgenre ranks higher in Venezuela than other markets in this report. The Queen’s Gambit is the highest ranking life story here for Q1 2021.
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Venezuela Platform Demand Share and Digital Originals Demand Distribution

  • Demand for a Netflix original accounted for 55.6% of all digital original demand in Venezuela in Q1 2021. This is the third largest share of markets in this report, behind only Turkey and the Czech Republic.
  • HBO Max and Disney+ each have a demand share in Venezuela (5.4% and 19.0% respectively) greater than their global demand share (4.1% and 6.0%).
  • Netflix’s share of demand in Venezuela has been under serious pressure since August 2020 when it had a 74.9% share of demand for originals.
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  • WandaVision is the most in-demand digital original series in Venezuela for Q1 2021. It averaged 19.5 times the demand of the average show.
  • Netflix’s reboot of the classic Lost in Space ranks higher in Venezuela than in any other market in this report. It was the 18th most in-demand digital original for the quarter with 2.1 times the demand of the average series.
  • Venezuelans’ love of the crime drama subgenre make the Spanish language crime drama La Casa de Papel a natural success in this market. It was the 4th most in-demand digital original in Venezuela for the quarter with 7.4 times the average series demand.
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Venezuela Platform Demand Share for Drama and Action/Adventure Digital Originals

  • Among drama originals in Venezuela, Netflix accounts for an overwhelmingly large share of audience attention. 77.9% of demand for drama originals in Q1 was for a Netflix series. This is the largest share for any market in this report.
  • Unsurprisingly, given Netflix’s dominant position here, the demand shares for Amazon Prime Video (7.3%) and Apple TV+ (2.8%) dramas in Venezuela are lower than any other market in this report.
  • In the 24 month trend chart we can see that Netflix’s demand share has remained nearly the same as in Q2 2019 when it accounted for 78.6% of demand for drama originals.
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  • With a 56.9% share of demand for action/adventure originals, Disney+’s share in Venezuela is the third largest in this report, behind only Chile and Austria.
  • In the first two months following its launch, HBO Max had the largest share of demand for action/adventure originals. It was unseated by Netflix in July 2020 following the release of The Umbrella Academy season 2.
  • Amazon claimed the largest share in October due to the popularity of The Boys . Since then, Disney+ has accounted for the largest share of action/adventure original demand due to the strength of its Star Wars and Marvel series.
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Top Digital Original Series in Venezuela

Here are the top 20 most in-demand streaming original series in Q1 2021 across all platforms in Venezuela:

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