Insights

SVOD Demand Measurement of US TV Series & More Top 10 (August 14 – 20, 2016)

21 August, 2016
Image: The Get Down, Netflix

In its first full week after its release, The Get Down became the sixth-most popular title in the United States, but still had only about 75% of the demand for Stranger Things. SVOD demand measurement is only made possible through the application of global TV demand data, powered by Demand Expressions.

For the fifth week, Netflix’s latest mega-hit Stranger Things has remained the most in-demand digital original series and the second-most popular show overall, behind only Game of Thrones. However, demand for both series is generally decreasing (down 10% from last week) since they are both not airing new episodes currently, so it appears unlikely that Stranger Things will overtake Game of Thrones anytime soon. On the other hand, the third-ranked title Mr. Robot is currently airing and increased in demand by about 10% since last week, so it may overtake these shows in demand before its season finale on September 14th.

The top shows have remained static: with the exception of The Get Down replacing Big Brother on the overall top 10, both the digital originals and overall shows feature the same titles as last week.

Though the titles are the same, their rankings have changed slightly. Demand for BoJack Horseman nearly halved and Making a Murderer fell by about 25% after last week’s news, resulting in steady titles such as House of Cards rising in the ranks. In the overall title ranking the changes were minor, as The Walking Dead rose in demand slightly while demand for Pretty Little Liars and Steven Universe fell by about 10% each.


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