Insights

Television demand: The most wanted TV series in the U.S. (24 – 30 March, 2019)

1 April, 2019

Image: The Act, Hulu

Parrot Analytics’ demand measurement platform provides actionable insights based on global audience demand for tens of thousands of television series worldwide, regardless of platform. Each week we reveal our findings for digital series and overall series demand for the American domestic market. The Parrot Analytics cross-platform, country-specific audience demand measurement system collects and analyzes over 1 Billion data points per day in more than 100 markets.

Every month, streaming services like Netflix and Hulu add a batch of new and returning TV shows to their library; three new titles have appeared in the digital chart for the last full week of March: The first of these is returning series The OA, which after a three-year hiatus has 42% more demand than The Handmaid’s Tale. The other Hulu exclusive original is true crime series The Act, with Patricia Arquette as the overprotective mother, which saw a 60% increase week-on-week after launching its weekly episodes on March 20th.

The third show to premiere, and making it onto our digital originals chart for the last week of March, is Netflix’s Love Death and Robots with a roughly 12% week-on-week increase.

Given how the Netflix series ended, it might be more newsworthy if there wasn’t a second season of The Umbrella Academy: Screen Rant is indeed reporting that the series has been renewed for a second season. The Umbrella Academy is No. 2 with Stranger Things in the top spot on our digital originals chart this week. For more information on how Stranger Things and demand for other digital originals is driving the market share of SVOD services, as well as TV genre and travelability trends in 10 global markets, check out our latest Global TV Demand Report.

The first day at WonderCon – an annual comic book, science fiction, and film convention – was dominated by announcements about what’s to come from the DC Universe. The DC streaming site has won over American fans with its live-action adaptations of Titans and Doom Patrol, and new shows will launch in the fall. Moreover, speaking of fall, that’s when DC Universe’s inaugural series, Titans, will return for a second season. Titans has stayed at No. 3 in the week ending March 30th.

The final season of Game of Thrones is almost upon us, and the promotional onslaught for the HBO series is underway; television demand for Game of Thrones will likely remain very high as we approach the premiere. Unlike the digital chart, the overall chart has undergone only minor changes with Game of Thrones and The Walking Dead taking the top two positions. The Walking Dead’s penultimate episode of Season 9 aired on March 24th, with critics comparing it to GOT’s “Red Wedding” – demand surged almost 20% compared to the prior week.

Finally, it is worth noting that the announcement for The CW’s Supernatural ending next year after 15 seasons, has likely caused demand to jump by 7%.

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