Image: Doom Patrol, DC Universe
Parrot Analytics’ industry-leading Demand Expressions metric accurately measures television demand using an array of global data source inputs every day. The inherently cross-platform nature of the metric means that audience demand for television content from across the industry – SVOD, OTT, linear and cable – can be captured in 100+ markets around the world.
As every week, we use Parrot Analytics’ powerful Demand Expressions metric (DEx) to find out which titles represent the most in-demand television in the U.S. domestic market, both for titles across all platforms as well as the streaming services’ own digital original titles.
Netflix’s superhero drama The Umbrella Academy has registered an increase in demand compared to the prior week (+12.8%); season two is being tipped for renewal by American fans who binged every episode of the Netflix Original series following its release last month. With roughly 29 million avg. daily DEx, DC Universe’ Doom Patrol is the second highest digital series in the top ten this week; its average demand increased slightly compared to the prior week (+4.2%).
CBS All Access’s science-fiction canon Star Trek: Discovery also gained slightly in demand compared to last week, jumping from ranking 7th last week to 5th this week after CBS announced that Star Trek: Discovery will return for a third season, as well as a new showrunner.
Production on Orange Is the New Black‘s final season is coming to a close, and the stars of the show have been steadily sharing their shots; OITNB has been a staple of the streaming scene for the past six years; we have seen demand for the prison dramedy increase by 9% week-on-week.
Demand for Netflix’s Narcos (styled on screen as Narcos: Mexico) dipped slightly and the show is ranked ninth this week, but it did make onto the list of television shows that Bill Gates likes to watch.
We measure television demand from any platform in over 100+ markets around the world, including broadcast and cable – in the USA, HBO’s Game of Thrones remains the number one overall title with the highest average demand over the week. Demand rose sharply for the show after new footage from season 8 was released. Elsewhere, demand for sitcom Brooklyn Nine-Nine grew from 47.9 to 53.6 million avg. daily DEx on the back of the seventh season renewal from NBC.
ABC’s Grey’s Anatomy became the longest-running primetime medical drama on television when they aired their 332nd episode on February 28th; Grey’s Anatomy has enough demand to become the fifth most in-demand title this week, overtaking CW’s Riverdale.