Image: Marvel’s The Punisher, Netflix
Parrot Analytics’ demand measurement platform is focused on providing actionable insights on global audience demand for the most wanted television series, including broadcast television measurement, regardless of platform; each week we reveal our findings for digital series and overall series demand for the American domestic market. Our TV data repository is the only global, cross-platform, country-specific audience demand measurement system encompassing over 1 billion data points per day in 100+ markets, including the United States.
This week, we observed an uptick in demand for a number of titles that either have returned or will imminently return to air from their holiday hiatus. This trend is seen across both in our digital original and our overall chart in titles such as The Good Place, Star Trek: Discovery and The Flash.
For Digital Originals in the third week of January, we see that DC Universe’s Titans has made a sizable gain in demand compared Netflix’s Stranger Things – the superhero series was ranked #2 last week but decreased slightly in demand following its release on Netflix outside the U.S. on January 11th. In a strong week for DC Universe, Titans’ companion Young Justice also increased in standing to #2 in the digital originals chart this week; it was ranked #4 last week with roughly 20 million Demand Expressions. This means both the number 1 and number 2 most in-demand Digital Original titles this week in the USA are from DC Universe.
Netflix’s modern thriller You increased in demand this week, becoming the the #4 most in-demand Digital Original after the show was hailed as a success by Netflix itself in their quarterly report. While Netflix chose to only give estimated global numbers for the show, our TV demand data shows that You was the 8th most in-demand title in the USA last week, showing that even before the recent publicity You was a high-performing title in the US.
Elsewhere in the chart, new episodes airing this month drove an increase in demand this week for two returning digital original titles. CBS All Access‘s Star Trek: Discovery attracted an average of 24.8 million Demand Expressions per day this week, while Netflix’s Marvel’s The Punisher grew in demand by 29% compared to the prior week.
Our US TV demand data reveals that HBO’s fantasy blockbuster Game of Thrones experienced a 17% week-on-week increase on the back of a teaser trailer released on January 13th. With 113.9 million Demand Expressions, this means that Game of Thrones secured the number one slot on our recent list of the most ‘in-demand’ overall in the United States for the week ending January 19th.
In a largely scripted drama-dominated list, only one non-scripted title made it in our top ten. As mentioned, new episodes airing this week increased the demand for many series in the overall TV demand chart, including Riverdale, The Flash and the long-running dramas Supernatural and Grey’s Anatomy. Another show benefiting from increased demand due to new episodes is NBC’s sitcom The Good Place, which appears for the first time in the American overall chart at #10.
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