Insights

Over-the-top Measurement US Television Top 10 (January 29 – February 4, 2017)

6 February, 2017

Though Netflix continued to dominate the top digital originals with six entries, Amazon Prime Video has challenged Netflix with three titles in the top five — The Grand Tour, The Man in the High Castle and a new series, Z: The Beginning of Everything. According to our over-the-top measurement system, all have increased in demand by about 10% this week; while demand for Lemony Snicket’s A Series Of Unfortunate Events fell by 41% compared to last week. This allowed three Amazon titles to take second, fourth and fifth place. Sneaky Pete is the only Amazon title that isn’t in the top five, but still managed to gain 42% in terms of demand compared to last week.

Netflix’s Stranger Things remained the most popular digital original title in the United States. Hit titles from last year, The OA and Marvel’s Luke Cage, experienced a fall in demand. These series will likely remain among the top digital originals and demand will increase again when new episodes start on the streaming service. Another older hit, Netflix’s Orange is the new Black, rounded out the chart. In the week following Amazon’s Z: The Beginning of Everything’s first season release on January 27th, the show’s demand has risen by nearly 17%, according to our over the top demand measurement system, making it more popular than Netflix’s The Crown.

Among the top overall titles in the United States, demand for the most popular series, Sherlock, fell by over 37% – the biggest drop compared to last week – making it the least popular title. Other hit titles like The Walking Dead shrank by 6% this week, the second half of the 7th season yet to air. These declines make sense as these titles are currently off-the-air; in contrast, demand for Vikings grew by 23% as its season finale aired on February 1st; we expect demand to stabilize following this.

Interesting, Miss Universe rocketed to fifth place, overtaking Shameless — which recently experienced steady demand as its seventh season continued to be broadcast. The superhero show Gotham re-entered the top ten along with Pretty Little Liars as well, in anticipation its return in April.

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