Image: The Marvelous Mrs. Maisel, Amazon Prime Video
Parrot Analytics’ Demand Expression metric accurately measures TV demand using an array of global data source inputs every day. The inherently cross-platform nature of the metric means that audience demand for television content from across the industry – SVOD, AVOD, OTT, linear and cable – can be captured around the world. Also, Parrot Analytics has recently taken an in-depth look at SVOD TV in the United States.
In this article, we use Parrot Analytics’ powerful Demand Expressions to find out which titles have the highest TV demand in the U.S. domestic television market as we head into the Christmas holidays, both for all titles and for the streaming services own digital original titles.
This week, Stranger Things displaced Chilling Adventures Of Sabrina from the digital originals chart to claim the top chart position the week that ended December 15th, according to our data. Sabrina fell 20% from last week to 29.3 million average daily Demand Expressions, pushing the dark teen witch series down a couple of notches to No. 5 on the digital originals chart. It remains to be seen if Sabrina‘s Christmas special episode, which aired on December 14th, will increase demand for the series enough to become the number one digital original over the Christmas week.
Audiences are engaging with DC Universe’s Titans season finale in the week of December 15th. The superhero drama lifted 8% to 35 million average daily Demand Expressions.
The Marvelous Mrs. Maisel from Amazon Prime Video held down the No. 3 spot as season two continues to captivate audiences with an 11% increase in demand, while Narcos (styled on screen as Narcos: Mexico) dropped from No. 2 to No. 4, despite the news that Netflix has commissioned a new season of the crime drama for the new year.
In the overall chart, American audiences have once again turned their attention to HBO’s Game of Thrones. The fantasy blockbuster topped the chart, replacing Spongebob Squarepants as the most in-demand overall series. Elsewhere in the chart, the sitcom The Ranch, cartoon Voltron: Legendary Defender and sci-fi drama Star Trek: Discovery all improved on their top ten ranking from last week. Fantasy series The Last Kingdom fell 6% to 19.5 million average daily Demand Expressions.